Why Vertical Live Streaming is Taking Over

Alex Hobbs
Jul 1
2 min read

Updated: 6 days ago

If you work in marketing or live events, you’ve seen the shift: live content has gone vertical. More than ever, brands are meeting consumers exactly where they are—on their phones.

BC Live has been a professional live streaming company for over a decade, helping clients deliver polished multi-camera broadcasts, hybrid events, and live-to-air programming. But the most interesting change we've seen recently? The question is no longer just “How do we make this look good on a big screen?” It's “How do we make this look great on a phone?”

The Gen Z Era of Live Marketing

Today’s social media audiences—especially Gen Z—don’t want over-produced, hyper-serious content. They want authenticity, immediacy, and even humor. Platforms like TikTok and Instagram Live aren’t just for dancing teens anymore—they’re essential marketing channels for major brands.

Features like multi-guest, polls, and the various and constantly-changing consumer interaction tools these platforms offer have allowed creators to connect with fans in real time and break the fourth wall. Brands want to benefit from these features, and create an experience, not just a show. But to do it professionally—to prove to viewers that “Oh wow, this really is live,”” but still put an emphasis on clean audio, good lighting, and smart production choices—takes expertise.

How BC Live Adapted

In the events industry, you always have to adapt. At BC Live, that's one of our core strengths and something we take pride in. We dove headfirst into supporting TikTok Live Studio and Instagram Live Producer workflows.

We’ve partnered with major studios, sports organizations, and brands to answer questions like:

How do you take a professional multicam setup and deliver it natively to vertical platforms?
How do you use built-in platform features to boost engagement while maintaining production value?
How do you balance the need for professional polish without coming off inauthentic?

Our team has built custom vertical workflows for:

Promo streams for movie releases with pre-selected influencer chats
Watch-along streams for sporting events
Extended multi-hour charity livestreams with rotating guest lineups
Simulcasting events for both vertical and horizontal formats simultaneously for maximum reach

Ready to Go Vertical?

If you're a brand, studio, or event producer looking to make the leap to vertical live streaming—without sacrificing the professionalism your audience expects—BC Live is here to help.

We’d love to talk about how we can help you connect with your fans where they are.

Let’s make something live, vertical, and unforgettable.